- Revenue up by 41%
- Blended ROAS up by 81%
- NCPA down by 19%
- Net Profit up by 394%
Background
Clearer, launched in 2024, is redefining eye health with a science-backed supplement designed to support visual clarity and long-term eye comfort. Unlike traditional eye-health brands, Clearer focuses on simple, evidence-driven formulas that speak directly to people experiencing floaters, dryness, and digital eye strain - offering a modern, trusted solution in a category that’s been slow to innovate.
Clearer partnered with us at a pivotal stage in their growth - strong product, strong demand, but inconsistent performance across paid channels. Acquisition costs were rising, creative wasn’t resonating, and the brand wasn’t scaling in line with its potential. Within months of restructuring their account, rebuilding their creative engine, and tightening their acquisition strategy, Clearer is now growing year-on-year across every key metric - with higher ROAS, lower CPAs, and profitability up by over 390%. The brand is now in its strongest position to scale.
When we took over Clearer’s account, we inherited a fragmented setup with multiple campaign types - traffic campaigns, brand awareness campaigns, an ASC, and several competing prospecting structures - all cannibalising each other and driving up acquisition costs. The first step was to simplify and consolidate. We shut everything off and rebuilt from the ground up, launching a clean CBO structure targeting broad audiences. In a world where audience targeting has become largely irrelevant, consolidation and simplicity remain the most effective path to scalable performance.
A pivotal part of our early strategy was reallocating budget from underperforming Google campaigns into Meta, where we could drive far more efficient reach and acquisition. This shift allowed us to put more spend behind Clearer’s strongest channel and gather the data we needed much faster.
We then implemented a creative feedback loop, analysing hook rates, hold rates and CPA performance daily to understand which assets were resonating with Clearer’s customers. This removed the guesswork and allowed us to focus entirely on producing new variations of winning creative.
By applying this structured, creative-led approach, we not only scaled efficiently, but also built a clear understanding of which messages, visuals and angles truly drove conversion for Clearer’s audience.
Our core focus was ramping up Clearer’s creative output and diversifying the angles we used to reach different types of customers. From day one, we built a high-volume creative engine - producing over 50 new assets per month - allowing us to rapidly test, learn, and scale what worked. This level of output was essential in a category where education, trust, and product understanding play a massive role in conversion.
We approached creative from many different sides - combining evidence-led, science-backed content for customers seeking credibility and detailed explanations, with simplified, mass-market messaging designed to resonate with people who simply wanted their eyes to feel better. This multi-angle strategy ensured we connected with multiple customer segments simultaneously, from those researching specific symptoms to those requiring a more approachable, everyday message.
Our structured creative feedback loop was central to this process. We reviewed hook rates, hold rates, and conversion metrics daily, removing the guesswork and ensuring every new round of assets was informed by real performance data. This created a flywheel effect: more creative volume → more learnings → more winning angles → more scale.
Finally, alignment with the client was a major driver of success. Clearer trusted our process, worked collaboratively with us, and avoided distraction from attribution noise. That partnership allowed us to focus fully on what mattered: producing better creative, diversifying angles, improving education, and scaling revenue efficiently.
Revenue up by 41%
Blended ROAS up by 81%
Net Profit up by 394%
What did we do?
Our core focus was ramping up Clearer’s creative output and diversifying the angles we used to reach different types of customers. From day one, we built a high-volume creative engine - producing over 50 new assets per month - allowing us to rapidly test, learn, and scale what worked. This level of output was essential in a category where education, trust, and product understanding play a massive role in conversion.
We approached creative from many different sides - combining evidence-led, science-backed content for customers seeking credibility and detailed explanations, with simplified, mass-market messaging designed to resonate with people who simply wanted their eyes to feel better. This multi-angle strategy ensured we connected with multiple customer segments simultaneously, from those researching specific symptoms to those requiring a more approachable, everyday message.
Our structured creative feedback loop was central to this process. We reviewed hook rates, hold rates, and conversion metrics daily, removing the guesswork and ensuring every new round of assets was informed by real performance data. This created a flywheel effect: more creative volume → more learnings → more winning angles → more scale.
Finally, alignment with the client was a major driver of success. Clearer trusted our process, worked collaboratively with us, and avoided distraction from attribution noise. That partnership allowed us to focus fully on what mattered: producing better creative, diversifying angles, improving education, and scaling revenue efficiently.
We implemented the following:
Creative testing volume increased to testing minimum of 50 new assets a month (strategised and produced by our in house team)
- Increased creative testing volume, producing and launching a minimum of 50 new assets per month - all strategised, scripted, and edited by our in-house creative team.
- Split key SKUs at the campaign level to give us full control over budgets relative to stock levels and performance, ensuring efficient spend allocation and preventing overspend on lower-priority products.
- Built a rigorous creative feedback loop to ensure we learned from every single test - analysing hook rates, hold rates, conversion metrics, and soft signals to continually refine our creative strategy.
- No testing campaigns required - We test in adsets and copy winning post IDs over to the scaling adset. Our aim is to consolidate learnings in as little adsets as possible - This is also optimal as bad creatives simply do not spend, only winners spend which means we are achieving maximum efficiency
- Utilising CLICK ONLY attribution - We want to train our ad account to become smarter, and optimise based on clicks > purchases rather than views > purchases. View attribution is only good for your ego.
Hear from our partners
- Always be as consolidated as possible - Gone are the days of needing a new campaign weekly, creative strategy moves the needle. Less campaigns results in a cleaner, easier to manage approach meaning we can spend our time on what really matters.
- Going as broad as possible with targeting, as soon as possible - We should be aiming to go broad with targeting as soon as possible - Every sale you achieve on a broad audience makes the machine algo much smarter
- Don't force spend on ads, at any level of your ad account - You don't need to be forcing spend on creatives, if meta isn’t pushing spend to them, you already have your answer. Let the machine go to work and do its thing.
- Utilise Catalog ads correctly - We should always use catalog DPAs, but be aware of the role they play in your ad account and don’t try to scale them too hard - They push people over the line.
- Creative diversification is KEY - Creative is our targeting now - This is how we tap into different pockets of our audience, by utilising new creative formats.
